They Sound Like Your Friend. That's The Problem. Ask For Receipts

Think about the last time you listened to a podcast for a full hour. Somewhere around minute forty, you were nodding along. The host was warm, funny, a little outraged on your behalf. You trusted them, and you could not have said why. Here is the uncomfortable part: nobody checked a word they said. Why It Works On You A newspaper has an editor whose whole job is to ask, "How do you know that?" A podcast has a microphone, a camera and a host who gets paid to keep you listening. Nobody stands between their mouth and your ears. It also helps that they are in your ears. The same voice, week after week, in the matatu, while you cook, late at night. You start to feel you know them, and when you feel you know someone, you stop checking their homework. Then comes the clip: forty seconds, no caveats, straight into the family WhatsApp group. By then it is no longer a conversation. It is a verdict. The Friendship Has a Business Model Podcasters earn from attention: views, sponsors, mer...
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